Category:
Social Media Strategy
Client:
MPI Pittsburgh Chapter
Year:
2026
Location:
San Antonio, TX
Project Overview
Developed and executed a "Member of the Month" social media takeover from the MPI World Education Congress (WEC) in San Antonio, providing members with a behind-the-scenes look at the conference experience. The campaign featured real-time event coverage, networking highlights, educational sessions, and destination content, increasing engagement while showcasing the value of MPI membership through authentic, on-site storytelling.
Our Approach
After getting approval from the board, I reached out to our June Member of the Month to gauge her interest. She jumped on the opportunity! Throughout her time at WEC in San Antonio she was able to send me countless photos and videos to feature on our social media channels. Captions we're either created in her own words, or slightly edited by me.
The Results
Our following enjoyed the change in pace from our normal posting schedule. We saw an increase in engagement significantly across Instagram, Facebook, and LinkedIn
Increase in views
Increase in unique visits
Follower increase during takeover period
Other Works
