Category:
Brand Activation and Digital Exposure
Client:
Courtyard Pittsburgh University Center
Year:
2026
Location:
Pittsburgh, PA
Project Overview
To support seasonal promotions and drive guest engagement, I planned and executed a series of lifestyle and product photoshoots highlighting the hotel's food and beverage offerings. Each shoot was designed with a campaign-first approach, creating versatile visual assets for social media, digital advertising, email marketing, website content, and in-house promotional materials.
Featured campaigns included:
Concert Bistro Drink Specials – A western-inspired cocktail shoot featuring themed beverages created to capture the excitement of concert weekend and encourage pre-show dining.
NFL Draft Hotel Activations – Created a cohesive NFL Draft campaign featuring custom signage, promotional displays, and marketing collateral inspired by Visit Pittsburgh's official branding to align with the city's visual identity. The campaign was supported by lifestyle and product photography showcasing limited-time Bistro offerings across digital and on-property marketing.
NFL Draft Beer Bucket Promotion – Product photography highlighting the Bistro's beer bucket special, styled to evoke a lively game-day atmosphere while emphasizing value and shareability.
My Approach
The projects began with several meetings which included key stakeholders within the company, specifically the Sales and Marketing Director, General Manager, and Bistro Manager. We outlined their vision for each project and any KPI's important to them. This led to:
Faster turnaround and approval times for all collateral.
Smoother communication throughout projects.
Cohesive branding across all shoots.
The Results
This lead to an increased brand affinity for guests traveling to Pittsburgh for the NFL Draft and Morgan Wallen concert. The Bistro saw an increase in revenue due to the activations and coinciding social posts.
Increase in Bistro revenue
Boost in GXP scores
Other Works
