Category:
Print Media
Client:
Courtyard Pittsburgh University Center
Year:
2026
Location:
Pittsburgh, PA
PROJECT OVERVIEW
I designed a suite of print materials for Courtyard Pittsburgh University Center to promote its event spaces, support the front desk team, and equip the sales team with polished materials for client conversations. Each piece was built to work as part of one cohesive brand system, so that guests, prospective clients, and event planners all encounter a consistent look and message.
Objectives
Raise awareness of the venue’s event spaces among prospective clients
Give the sales team professional, persuasive collateral for calls and meetings
Extend the venue’s promotion to in-house guests through front desk materials
Maintain a unified visual identity across print and social channels
MY APPROACH
Each piece was designed with a different client in mind and handled as such. I start with gathering details on who I will be designing for and the required dimensions. I wanted each design to have the same upscale yet approachable feel while tailored to each audience.
Saw an increase in followers YoY
Interest and Awareness grew from the desired clientele
Other Works
